After serving 8 years as President, Dick Leinenkugel, will retire from Leinenkugel Brewing Company at the end of 2022. Leinenkugel Brewing Company has been passed through the generations of Leinenkugal descendants for 155 years. The company will remain with the Leinenkugel family with the promotion of sixth-generation Leinenkugal, Tony Bugher. Bugher, whose mother, Kate, was Leinenkugel’s first tour guide when the brewery opened for tours in 1967, aims to continue the legacy set by previous generations of Leinenkugel leaders while pushing “the constant evolution” of the brewery and its brands to modernize and connect with a new generation of drinkers. The first project Brugher will undertake is the opening of the Lodge’s new innovation brewery in Chippewa Falls. This new small-scale system will allow Leinenkugel’s to develop new beers and immediately gain feedback from visitors to the brewery.
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